The Opposite Collection
Sevda Durukan

 Hår Sveda Durukan . Styling Julia Mulder . Make-up Glam by M . Fotograf G+K

 

 JOICO European Color Design Team member Sevda Durukan proudly presents her new collection which is called The Opposite. First and foremost, this collection is about color creativity and looking at the everyday in a different way. For this collection Sevda found her inspiration in modern art, catwalk fashion and random day-to-day places such as the craft store. She has played with the elements that inspired her, different shapes, colors and unconventional techniques to create beautiful looks that attract the eye – just as opposites do.

Sevda is passionate about color and passing on her knowledge of the hair craft to others. As a member of the JOICO European Color Design Team she frequently shares her inspiration on stages all over Europe.